In June 2015, I squeezed six months of client work into four weeks as the Vice President of Research and Planning for HATCH, a pop-up advertising agency within Hunt Adkins. HATCH is a real agency with real clients, real work, and very real stress.

As the Vice President of Research and Planning, I was responsible for research, developing a customer persona, writing a creative brief, and developing the campaign strategy.

Our client was Jostens.

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